What goes into an effective digital marketing plan?

Digital marketing has become one of the most effective ways to communicate because you can connect with your customers in their preferred channels. A digital marketing plan defines the goals you will accomplish in a given time frame and how you will measure your efforts.

When creating a digital marketing plan, it is important to remember that marketing is still about communicating the benefits of your product or service in a way that resonates with customers. So your plan should focus on the marketing tactics that will help your company engage your target audience with a cohesive experience.

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