Off-Page SEO Ranking Factors

The concept of search engine optimization (SEO) is not new to the marketing world. By now, most online businesses should understand what SEO is and how it can help their relationship with search engine results pages (SERPs). However, many companies don’t realize that there are two types of SEO – on-page and off-page. On-page SEO is the more commonly known and understood, involving all the elements on your website that you can control and optimize to influence your ranking. This includes your website’s code, tags, content, design, and structure. Off-page SEO is the often overlooked but equally important strategy.

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